Funnelytics helps performance-driven marketers map and analyze customer journeys
...all on one visual canvas
Customer journeys are not a straight line. Charts, graphs and spreadsheets don’t cut it anymore. Ditch the complexities of Google Analytics and use our analytics-powered whiteboard to get actionable answers, faster.
Results that make an impact.
tracked every month
first time purchases
reporting on data
and analyst expenses
High-performing organizations already use Funnelytics
Why Funnelytics
Understanding the bottlenecks in your customer journey shouldn't be complicated.
Funnelytics connects whiteboarding technology to your data so you can map your customer journeys, visually see how well they perform and identify what to optimize next.
Say goodbye to antiquated charts and spreadsheets
They say a picture is worth 1,000 words. And it’s true. Most of the population are visual learners. It’s time to communicate your results in a way everyone will understand.
- Visually see how people get to your site, move across pages, and where they drop
- See everything in context by overlaying your performance data over top of your growth strategy
Centralize your performance data
You have a million and one tools, your attribution model isn’t giving you the full story and site analysis only gives you website data on your pages, not your prospects.
Funnelytics can become your source of truth by capturing data from different parts of your tech stack, centralizing it into an easy to use, drag and drop, visual canvas.
Report on insights with ease
You can see the beginning and end of your customer journey through ad platforms, web analytics and your CRM. But what’s happening in the middle?
Lift the black box off of your growth engine and understand your full customer journey with Funnelytics.
Service is always part of the deal
We're committed to your success.
Our team has implemented Funnelytics hundreds of times. We’re here to help you get off to a strong start. Here’s how we do it.
Step 01 Complementary Onboarding
We work with you to define your goals and tell you how to set up your account to meet your specific needs, right at the start of your free trial experience.
Step 02 Optimization workshops
We have a roster of customer journey experts here to help you get better results. We'll teach you how to analyze and extract insights from your data.
Step 03 Same-day support
We host weekly live sessions. Ask us anything—platform or strategy related! Or just shoot us an email — we're here for you.
We're with you every step along the way
Ongoing support from optimization specialists.
We're with you every step along the way. Ongoing support from optimization specialists
We’re here to help you grow. Our world class performance implementation program provides you with ongoing access to and support from our very own Funnelytics Optimization Specialists.
Seeing is believing.
Try Funnelytics Performance for free
Sign up for your free 14-day trial today and experience all the benefits Funnelytics will bring to your business first-hand. No contracts. No commitments. Just full-on customer journey insights.
Tune into this short video to see why you'll actually use our platform
Meet the lineup that will add rocket fuel
to your customer acquisition engine
Map using data
Use our Traffic Explorer to let you map backwards from data, allowing you to see the common paths to conversion.
Filter with ease
Filter your audience based on date, country, device, or the steps they took in their journey.
Identify trends quickly
Our compare feature uses traffic light indicators to help you identify trends and bottlenecks at a glance.
Track cross domain traffic
Track your website visitors, no matter which domain they’re visiting. Set up cross domain traffic as easy as 1,2,3.
Get audience indicators
Use Data Widgets to quickly identify the top countries and people visiting your site, while keeping tabs on your goals.
Optimize for goals
Set goals and measure the results without the complicated configuration.
Integrate your data
Use our Zapier integration to connect Funnelytics to the rest of your tech stack with ease.
Create custom lists
Our CSV export feature enables you to download a list of people who took a certain step in your customer journey.
Feel supported, no matter the tech stack.
We don’t care what platforms you use. We have a solution to suit all conventional tools.
Funnelytics just makes sense.
Grow and align your business with the right plan.
- Performance Lite
Up to 25,000 people tracked per month
For the strategist who wants to visualize customer journeys and get insights for one main site.
Your journey planning and reporting tool:
- Map traffic sources, pages and actions on an infinity whiteboard
- Visualize the customer journeys and conversion paths
- Automatically track traffic sources and pages across multiple domains
- Get key insights and report results
Additional Support:
- 100+ Pre-built Templates
- On-demand Training & Education
- Ticketed Support
- 1-on-1 Kickoff Call
- Performance Plus
Up to 100,000 people tracked per month
For performance-driven teams that want advanced insights from a few sites.
Everything in Lite, and:
- Measure impact of purchases, form submissions and calendar bookings
- Auto-track custom events, like videos, clicks, scrolls and more
- Segment and filter audiences
- Integrate to 1000+ apps with Zapier
Additional Support:
- Live Training Calls
- Same Day Zoom Support Calls
- Priority Chat
- Performance Max
Up to 1,000,000 people tracked per month
For marketing agencies and high-traffic websites
Everything in Plus, and:
- Ability to add workspaces
- Ability to add tracking volume
- Pass data using custom webhooks
Additional Support:
- Done for You Setup
- Funnelytics Insights Service (by application only)
- Performance Lite
Visualize how people flow through your site and the traffic sources that brought them
- Performance Plus
Visualize how actions taken on your site contribute to leads and purchases
- Performance Max
For performance agencies and large traffic businesses
- Core
- Lite
- Plus
- Max
- Admin Users
- 1
- 1
- 1
- Number of Canvases
- Unlimited
- Unlimited
- Unlimited
- Workspaces
- 1
- 3
- 10
- Workspaces Collaborators
- Unlimited
- Unlimited
- Unlimited
- Template Library
- Journey Mapping
- Lite
- Plus
- Max
- Canvas Duplicate Link
- Unlimited
- Unlimited
- Unlimited
- Canvas View-Only Link
- Unlimited
- Unlimited
- Unlimited
- PNG Export
- Unlimited
- Unlimited
- Unlimited
- Custom Images
- Unlimited
- Unlimited
- Unlimited
- Custom Icons
- Unlimited
- Unlimited
- Unlimited
- Presentation Slides (Reports)
- Canvas Tags
- Notes
- Checklists
- Journey Tracking
- Lite
- Plus
- Max
- People Tracked per month
- 25,000/Month
- 100,000/Month
- 1,000,000/Month
- Cross Domain Tracking
- Source Tracking
- Webpage Tracking
- Form Tracking
- Video View Tracking
- Purchase Tracking
- Call Schedule Tracking
- Button Click Tracking
- Scroll Depth Tracking
- Journey Analytics
- Lite
- Plus
- Max
- Journey Explorer
- Audience Filtering
- Data Comparison
- Cross Domain Tracking
- Country Widget
- People Widget
- People CSV File Export
- Integrations
- Lite
- Plus
- Max
- Zapier Integration
- Custom Webhooks
- GTM Container Library
- Support
- Lite
- Plus
- Max
- Community Hub
- Product Tutorials
- Standard Support Email
- Dedicated Support Email
- 1-on-1 Kickoff Session
- Journey Analytics
- Lite
- Plus
- Max
- Full Tracking Setup
- Annual Only
- Annual Only
- Agency Partner Program
- Application Only
- Application Only
Start your free trial
Unleash the full potential of Funnelytics with a 14-day trial, no strings attached. Gain full access to the features that will propel your growth to new heights.
Frequently Asked Questions
At the core, Funnelytics Performance is the same across all plans. With all 3 plans you can overlay analytics on top of your customer journey map. The core difference is how much of the journey you can visualize, how many people you can track, and the support level we offer.
Performance Lite is a simple one-code install that allows you to see the traffic sources that people come from and the pages that they visit. You can track up to 25,000 people profiles per month and we offer on-demand training and support.
Performance Plus allows you to track more complex on-site actions like videos, button clicks, scroll, form submissions and purchases using Google Tag Manager. You can track up to 100,000 people profiles per month (with additional tracking packages available), and we offer premium support.
Performance Lite is simple and quick to set up. It involves a one-code install and you’ll be collecting data in a matter of minutes.
Performance Plus requires javascript and Google Tag Manager knowledge. We have many pre-built containers for you to leverage or you can hire our team to get you set up in a few days.
Performance Max requires a technical audit and setup times vary depending on tech stack. Contact us and we’ll give you a proper estimate.
The data is pulled directly from your sites and pages through our tracking script, providing you with insights you can trust. We value privacy and security — and we’re fully GDPR-compliant to prove it.
GA4 is adopting similar people-centric tracking technology that we’ve been doing for years. We collect similar data, but our platform lets you visualize performance, while GA4 user journey reports and insights still requires you to analyze charts and dashboards. With Funnelytics, you can manipulate data and understand performance by simply dragging and dropping icons on a canvas in a way that everyone understands.
Channel attribution gives you insights into how to distribute your ad spend across platforms, but doesn’t tell you what happens in between. Funnelytics provides this crucial data so you can generate more revenue from your existing traffic, without spending more on ads.
When you go over your plan’s limit, we’ll automatically upgrade it to the next level. Your account won’t skip a beat. You’ll continue gathering data and tracking the people that come to your site.
Absolutely! We’ll guide your team on exactly what to implement, continually analyze your funnel performance, and provide a list of prioritized action items and opportunities.
Your team will have full access to our Funnelytics Hub where we house all our training videos.
