New! Predict Funnel Profitability with Cutting-Edge Predictive Forecasting

Marketing funnel tracking & analytics tool.

Convert more leads and sales from your marketing funnels

Track, report & optimize your marketing funnels in a visual canvas… and pull data from all platforms for accurate results.

Funnelytics customer journey mapping tool

Performance-driven marketing teams use Funnelytics.

What is Funnelytics?

Funnelytics connects whiteboarding technology to your data so you can plan your marketing funnels, visually measure how well they perform, and identify what to optimize next.

insights of data

The Old Way

A mash-up tools, processes, inaccurate data, and complex reporting that do not match your strategy.

funnel mapping



The Funnelytics Way

A single, visual platform that brings in all of your funnel strategy and data into a easy-to-use digital whiteboard.

user journey analysis



Thousands of data-driven marketers use Funnelytics to make faster decisions & improve client results.

group icon

Align your team and clients around the strategy that drives results.


Retain clients longer, make faster decisions, and drive growth.


Save time compiling accurate data and automate client reports.

Watch the demo

Ellipse Mem

"We save at least 10 hours per week reporting & analyzing data"

Play Video
Team Ellipse

"Our clients lead-to-customer conversion increased by 17%."

Here’s how Funnelytics helps
performance-driven marketing teams.

Whiteboard your funnel strategies and present them visually.

Mapping GIF

Connect all of the platforms that your clients use - at the click of a button.

Overlay all performance data and communicate results in a visual way.

GIF Funnel mapping Signals

Set targets, monitor results and get alerts when key results are reached (or not).

Run scenarios and forecast optimization opportunities that retain clients longer.

analytics g2
Funnel AI

Eliminate the guesswork and let A.I. tell you what to do next.

Grow and align your business with the
right Funnelytics™ Performance plan

Performance Starter

w/ Predictive Forecasting


Plan and forecast your marketing funnels:

Performance Pro

w/ Lead Generation Insights


Everything in Performance Starter, plus:

Performance Business

w/ Full Journey Insights


Everything in Performance Pro, plus:

Performance Agency

w/ Unlimited Client Workspaces


Everything in Performance Business, plus:

Wall of love

Funnelytics is one of my favourite software.

Team Russell

Russell Brunson

Co-Founder & CEO, Clickfunnels

Funnelytics is amazing! I’m addicted to it. I love it!


Anik Singal

Founder & CEO, Lurn Inc

Shoutout to Funnelytics! Really cool tool.

team members

Billy Gene Shaw

Founder, Billy Gene is Marketing

I don’t dislike anything about this software. It has helped us a great deal in making smart decisions.


Neha P.

Marketing Manager

Funnelytics helps us visualize our campaigns and traffic to understand flows. There’s nothing like it


Chris Schelzi

CMO, AppSumo

Closed three deals yesterday for at least $25k – people love their Funnelytics maps!

Team John Ainsworth

John Ainsworth

CEO, Data Driven Marketing

We’ve leveraged Funnelytics to align our teams, communicate results, and simplify decision making.

team chris breikss

Chris Breikss

Founding Partner, Major Tom

I can easily visualize to clients what we’re setting up and often how well they’re working as well.

team members

Andrew M.


I’m fine with anyone who doesn’t see the value. It just means a greater competitive advantage for the rest of us


Brent Kaluhikaua

Owner, Ohana Media

Funnelytics is by far my favourite tool! It’s easily made my agency hundreds of thousands of dollars over the years

team Girl

Baillie Thornhill

Managing Director, Conscious Lead

I was showing the analytics to a client yesterday and he was totally blown away!

Team members

Mitch A.

CEO, Giveaway Rocket

A pretty damn great software for CROs and savvy marketers who care about optimizing results.


Teddy Marie

Growth Hacker, CESAD

Even more testimonials straight from our slack community

Testimonial Duane Zingale Testimonial
Screenshot Dave Arena
Testimonial Scott Dudley
Testimonial Tyler Cook
John Ainsworth
Ryan Turner Testimonial
Matt Teece Testimonial
Testimonial funnel daddy
Kevin Beeftink

Frequently Asked Questions

At the core, Funnelytics is simple and quick to set up. It involves a one-code install and you’ll be collecting data in a matter of minutes.

Our main tracking will auto-track on-site actions like video views, button clicks, and link clicks. If you want to track conversion actions like forms, purchases, or calendar bookings you can leverage our integrations, webhooks, or Google Tag Manager. We have many pre-built GTM containers for you to use or you can ask our team to get you set up in a few hours.

Funnelytics respects user privacy and maintains data security by ensuring GDPR compliance. The platform employs a simple tracking script that collects data directly from site pages, offering accurate insights. It tracks user behavior on-site, like video views and button clicks, while providing the ability to leverage integrations, webhooks, and other tools to track conversions securely. For more details, check out our data privacy and GDPR section of our Terms of Service

The data is pulled directly from your site pages through our tracking script, providing you with insights you can trust. We value privacy and security — and we’re fully GDPR-compliant to prove it.

GA4 is adopting similar people-centric tracking technology that we’ve been doing for years. We collect similar data, but our platform lets you visualize performance, while GA4 user journey reports and insights still requires you to analyze charts and dashboards. With Funnelytics, you can manipulate data and understand performance by simply dragging and dropping icons on a canvas in a way that everyone understands.
Channel attribution gives you insights into how to distribute your ad spend across platforms, but doesn’t tell you what happens in between. Funnelytics provides this crucial data so you can generate more revenue from your existing traffic, without spending more on ads.

First off, congrats for already expecting to grow your traffic volume. That’s the goal, right? We will never penalize you for growing your business.

When you go over your plan’s limit, we’ll automatically upgrade it to the next level. Your account won’t skip a beat. You’ll continue gathering data and tracking the people that come to your site.

Absolutely! We’ll guide your team on exactly what to implement, continually analyze your funnel performance, and provide a list of prioritized action items and opportunities.

Your team will have full access to our Funnelytics Hub where we house all our training videos.

Win and retain more ideal clients
with a powerful mapping and performance tool

Request a demo

Great! Before we get started, let’s get to know each other so we can best tailor your experience within Funnelytics.

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