Marketing Analytics Guide + Examples & Useful Tools (2024)
With a sea of marketing data available at your fingertips, the real struggle is not data collection but making sense of it all. The solution? Marketing analytics – which has
Discover the latest tools to help you plan, measure and optimize your customer journeys.
With a sea of marketing data available at your fingertips, the real struggle is not data collection but making sense of it all. The solution? Marketing analytics – which has
If you’re getting hundreds of daily visitors on your site, but they’re dropping off early, you have marketing funnel leaks you need to fix. With the right marketing funnel optimization,
The average conversion rate for e-commerce sites across various sectors is just 2%, while 70% of site visitors who make it to checkout end up abandoning their cart. That’s a
Customer experience is crucial to a brand’s success. According to a study by PwC, 32% of customers claim that one bad experience is enough to drive them away from their
Google Analytics is a popular choice among marketers for performance marketing metrics, and customer journey tracking. However, it’s not as user-friendly and easy to navigate as its predecessor, Universal Analytics.
Understanding your customers can be challenging when dealing with a vast amount of unstructured data. On average, businesses source their customer data from 28 different channels and house it in
Features and Key Differences We will take a closer look at the features shared by Funnelytics and Google Analytics. We will highlight their key differences, whether you are looking for
You probably found Funnelytics looking for an easy-to-use tool to map out your marketing funnels. But Funnelytics is capable of so much more than that… When the idea of our
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