Your Shopify store knows exactly who your best customers are. Your ad account has no idea.

Filter your customers by lifetime value, profit, and buying behavior — then keep those exact audiences synced to Meta, Google, and TikTok automatically. Free to start.

Connect Shopify Free · 2-minute setup · No credit card required See how it works ↓

Your audiences are stale

The customer CSV you uploaded in March is still telling Meta about people who bought in February. Every week it ages, your targeting gets worse — and nobody on your team remembers to re-upload it.

You're paying to re-acquire your own customers

Without a current exclusion list, prospecting campaigns happily spend budget on people who already buy from you. That's the most expensive possible way to reach someone who's already on your email list.

Advantage+ took away the steering wheel

Meta's automation now decides who sees your ads. Custom audience exclusions are one of the few hard controls it still honors — but only if the list behind them is current.

Connect your store

Install Funnelytics Ecom

One click. We import your customers and orders and build your first segments automatically. You'll see your data in about two minutes.

Lifetime value. Profit. Products bought. Order frequency. Time since last purchase. Stack filters until you've isolated exactly the customers worth advertising to.

Push any segment to Meta — Google and TikTok are coming soon. One-time syncs are free. Turn on auto-sync, and the audience updates itself as customers move in and out of your filters.

Segmentation Shopify's own tools can't touch

Shopify's native segment builder can't answer "who are my top 10% of customers by profit who haven't bought in 90 days?" Funnelytics Ecom answers it in four clicks. Filter on lifetime value, profit margin, product purchased, order count, average order value, and time — and stack conditions as deep as you need.

Built on the same engine that powers the Funnelytics LTV Profit Map.

Audiences that update themselves

When a customer crosses into your segment, they're added to the audience on Meta, Google, and TikTok. When they fall out, they're removed. No CSVs, no exports, no "when did we last upload this?"

Set the filter once. It stays true forever.

Don't just tell Meta who bought. Tell it what they're worth.

Funnelytics Ecom attaches each customer's lifetime value to the audience, so Meta's lookalikes hunt for people who resemble your most profitable customers — not your one-time discount hunters. Generate a full lookalike ladder (1%, 3%, 5%) from any segment in one click.

Value-based seeds are the highest-leverage input Meta still accepts.

Stop renting attention from people you already own

Every prospecting audience you sync can auto-generate its matching exclusion list — recent purchasers, current subscribers, whoever you define. Prospecting stays prospecting, and your acquisition numbers finally mean something.

In the Advantage+ era, exclusions are the last hard control Meta honors. Make yours current.

• ✓Unlimited segments & filtering
• ✓LTV Profit Map included
• ✓2 one-time audience syncs / month
• ✓1 CSV export / month

Connect Shopify Free · 2-minute setup · No credit card required

• ✓Everything in Free
• ✓Daily auto-sync
• ✓Up to 5 live audiences
• ✓Meta today — Google & TikTok coming soon
• ✓Value-based audiences + lookalike ladders

• ✓Everything in Growth
• ✓Unlimited live audiences
• ✓Priority refresh frequency
• ✓Auto-paired exclusions