How Do Blog Posts Contribute to Form Submissions?

This playbook will help you make sense of how and why your website’s blog content contributes to form submissions and leads.

5 minutes
Contribution playbooks​

The Problem

You need the ability to present easy-to-read data to your boss on how your site’s blog posts contribute to form submissions.

Using Google Analytics is a pain because you can’t simply select which posts you’d like to analyze without digging or searching. Unlike Funnelytics, you also can’t measure whether a blog post is directly or indirectly contributed to a form submission (i.e. whether they went to the form directly, or took steps between).

The Solution

Using Funnalytics, simply map out either your blog categories or individual posts on the canvas, copy-and-paste the URL, and connect it to a ‘form submission’ icon. If you want, you can even take it a step further by segmenting this form with just the click of a button, in order to understand how each post contributes to individual responses.

Put It Into Practice

Now that you’ve seen how it’s done, why not try it yourself? Learn how to apply this and a myriad of other use cases to your own business by signing up for Funnelytics Performance today!

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