How Do Emails Contribute to Form Submissions?
This playbook will help you make sense of how and why email campaigns contribute to form submissions on your website.
Let’s say your boss wants to visually see how the emails your company sends contribute to form submissions.
Using Google Analytics is a pain because you can’t just select individual emails or campaigns without digging, or measure whether they directly or indirectly contributed to a form submission (i.e. whether they went to the form directly, or took steps between).
Using Funnalytics, simply map out your emails onto the canvas and connect it to a ‘form submission’ icon. You can even segment this form with just the click of a button, in order to understand how each individual email contributes to specific responses.