How Do Video Views Contribute to Form Submissions?
This playbook will help you make sense of how and why your video content is improving marketing- and sales-qualified leads.
Your company has a library’s worth of video content, but you have no idea of which ones are driving contributions to your site’s form submissions.
You can’t use Google Analytics or spreadsheets, since video views and other analytics aren’t tied to individuals, or attached to their customer journey.
Using Funnelytics, you can place a video icon to represent any of your videos and easily connect it to see if they contributed (either directly or indirectly) to a form submission.