How Do Button Split Tests Contribute to Form Submissions?

This playbook will help you make sense of how and why running a split test for your buttons can contribute to form submissions on your website.

5 minutes
Contribution playbooks

The Problem

Using a simple visual, I need to be able to demonstrate to my boss how a simple split test can result in different outcomes related to form submissions.

Other platforms that specialize in split testing only look at clicks and singular conversions, which don’t show you the impact a split test has on the entire customer journey.

The Solution

Using Funnelytics, just map out your split test on the canvas and connect it to a ‘form submission’ icon. You can even segment this form with the click of a button to understand how different variables in your split test contribute to specific answers in your form submissions.

Put It Into Practice

Now that you’ve seen how it’s done, why not try it yourself? Learn how to apply this and a myriad of other use cases to your own business by signing up for Funnelytics Performance today!

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