How Does Button Placement Contribute to Form Submissions?

This playbook will help you make sense of how and why the placement of individual buttons contributes to form submissions on your website.

5 minutes
Contribution playbooks​

The Problem

Your boss has been in a tizzy all day about conversion rate optimizations, and is in the process of turning all your site’s CTAs into buttons. Now he wants to know how specific buttons lead to conversions.

Google Analytics is too linear—you can go from Step A to Step B, but attribution and customer journeys are more fluid, so you never get the full picture.

The Solution

Using Funnelytics, just map out your button actions on the canvas and connect it to a ‘form submission’ icon. You can even segment this form with the click of a button to understand how each source contributes to specific answers in your form submissions.

Put It Into Practice

Now that you’ve seen how it’s done, why not try it yourself? Learn how to apply this and a myriad of other use cases to your own business by signing up for Funnelytics Performance today!

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