How Does Cold Traffic Contribute to Form Submissions?

This playbook will help you make sense of how and why cold traffic contributes to form submissions on your website.

5 minutes
Contribution playbooks

The Problem

Your boss wants to know how cold traffic from YouTube, social media, and organic search helps drive form submissions on your site.

Using Google Analytics for this is a hassle, since you really have to dig deep to pull out that information. It’s not visual at all, so you’ll have to take time turning it into a visual representation—such as a slide deck—and then attach your insights or presentation notes.

The Solution

Using Funnelytics, simply take the standard icons and connect them to the form submission. You can even segment this form with just the click of a button, in order to understand how each source contributes to individual responses.

Put It Into Practice

Now that you’ve seen how it’s done, why not try it yourself? Learn how to apply this and a myriad of other use cases to your own business by signing up for Funnelytics Performance today!

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