Plan, Measure & Optimize Your Client’s Funnels In One Visual Canvas

Built by marketers, for marketers.


Map out beautifully designed digital marketing strategies in minutes. Great for presenting to team or clients

FREE Forever

  • Unlimited Canvases
  • 75+ Marketing Icons
  • Upload Custom Icons & Images
  • 6 Free Funnel Templates
  • Create Custom Templates
  • Share & Export Funnels Maps
Pay Monthly
Pay Yearly (2 months free)


Visually measure & optimize how customers flow through your funnel/website

Priced on number of people tracked

from $99/month

How we calculate price

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  • Collaborate with Team and Clients
  • Forecast the success of your funnels
  • Collect lead, customer and revenue data
  • Track actions people take on your pages (clicks, video views, etc)
  • Visualize the paths people take to become a lead or customer
  • Compare forecasts to real data to make better decisions

Everything in STARTER plus:


Join our community of Certified Funnelytics Agency Partners

By Application Only

  • Funnelytics Certification
  • Agency Listing on
  • Done-for-you Client Acquisition System
  • Weekly Trainings with Industry Experts
  • Exclusive Peer Community of Funnel Professionals & Agencies
  • Early Access to Beta Funnelytics Features

Everything in Pro plus:

Full Feature Comparison




Mapping Canvases








Marketing Icons
Generate Page Thumbnails
Export to PNG
Share Funnel Maps
Basic Funnel Templates
Premium Funnel Templates
Save Custom Templates
ClickFunnels Page Templates
Upload Custom Icons
Upload Custom Images
People Sessions
People Paths
Email Clicks
Ad Clicks
On-Page Actions
KPI Window
Flow Mode
People Profiles
Conversion Tracking
Step Focus
Email Support
Chat Support
VIP Support via Slack
Funnelytics Certification
Listing on
Weekly Expert Sessions
Exclusive Peer Community
Early Access to New Features

How We Calculate Pro Pricing

Our pricing is based on the number of unique people that have been tracked in your current billing cycle across all Workspaces. Everyone starts at the base tier (whether you pay monthly or annually)

Annual Pricing

Tracking Limit
Up to 300,000/yr
Up to 600,000/yr
Up to 1,200,000/yr
Up to 3,000,000/yr
Up to 6,000,000/yr
Up to 12,000,000/yr
Contact Us

Monthly Pricing

Tracking Limit
0 to 25k/mo
25k to 50k/mo
50k to 100k/mo
100k to 250k/mo
250k to 500k/mo
500k to 1m/mo
Contact Us



We have a usage based pricing model. That means that all Pro monthly plans start at the base tier which allows you to track up to 25,000 people per month at a base fee of $99.

If you exceed 25,000 tracked people you will be moved up to the next tracking tier. At the end of the month, you will be billed based on the usage tier you are in.

Usage resets at the beginning of every month so that you are only billed for what you use.

Please see the usage tiers table above for reference and check out the “Billing Example” below.


We use a high watermark pricing model. All Pro yearly plans start at the base price of $990/yr which allows you to track up to 300,000 people over your 12 month billing cycle.

If you exceed 300,000 tracked people you will be moved up to the next tracking tier and charged the difference.

Please see the usage tiers table above for reference and check out the “Billing Example” below.


  • Jane pays $99 on January 1st
  • Between January 1st and February 1st Jane tracks 23,000 people
  • Jane is billed the base fee of $99 on February 1st as her usage was in the base tier of 0 to 25k tracked people.
  • Between February 1st and March 1st Jane tracks 28,000 people and and enters the 25k to 50k usage tier.
  • On March 1st Jane will be billed $149 for the additional usage.
  • Jane’s usage resets on March 1st.
  • Between March 1st and April 1st Jane tracks 18,000 people
  • Jane is billed the base fee of $99 on April 1st as her usage was in the base tier of 0 to 25k tracked people


  • John pays $990 on January 1st
  • It takes 6 Months for John to track their limit of 300,000 people
  • John is upgraded to the next tracking tier ($1,490/yr) allowing them to track up to 600,000 people for the remainder of the billing cycle
  • John will be billed $500 ($1,490 – $990 = $500) on the day they are upgraded
  • At the start of their next billing cycle (January 1st), John will be charged $1,490 

Unlike other analytics platforms, Funnelytics associates a unique identifier with each person that triggers our tracking script.

When a person returns to your site that we’ve already identified in the past, they are not counted against your tracking limit. So if person X returns to your site 10 times, they will only be counted once.

*Note: If a person uses a different device or clears their cookies, we may not be able to identify them as a previously tracked person. In this case, they will be counted against your tracking limit.

About Workspaces

Workspaces contain funnels, collaborators, a single tracking script, and other settings. It is best practice to have one Workspace per business entity. Why use workspaces?


1) Separating Tracking Data

Tracking data lives at the Workspace level. Each Workspace has it’s own tracking script and settings. If you want to keep data separated, you should create a new Workspace and use the new tracking script.


A good example is tracking a client’s website or funnel.


2) Managing Collaborator Permissions

Collaborators are managed at the Workspace level. Once invited, Collaborators can View or Edit all funnels in a Workspace (depending on the permissions you give them).


3) Working With Clients

It is best practice to have a separate Workspace for each client’s business. Especially if you will be tracking their funnel, or adding the clients to the Workspace as a Collaborator.


If you were to manage all clients in a single Workspace, you may unintentionally be exposing clients funnels to other Collaborators.

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