We use a high watermark pricing model. That means that all Pro plans start at the base tier which allows you to track up to 120,000 people per year.

If you exceed 120,000 tracked people you will be moved up to the next tracking tier and charged the difference. 

See tiers in table below.

All Pro plans start at the base price of $790/yr which allows you to track up to 120,000 people over the next 12 months. Once you exceed this limit you will be moved into our next tracking tier and billed the difference.

• User X pays $790 on day 1
• It takes 6 Months for them to track their limit of 120,000 people
• User X is upgraded to the next tracking tier ($990/yr) allowing them to track up to 300,000 people for the remainder of the billing cycle
• User X will be billed $200 ($990 – $790 = $200)
• At the start of their next billing cycle, User X will be charged $990 

Unlike other analytics platforms, Funnelytics associates a unique identifier with each person that triggers our tracking script.

When a person returns to your site that we’ve already identified in the past, they are not counted against your tracking limit. So if person X returns to your site 10 times, they will only be counted once.

*Note: If a person uses a different device or clears their cookies, we may not be able to identify them as a previously tracked person. In this case, they will be counted against your tracking limit.

Traffic can be quite variable month to month. Especially for businesses that run paid traffic, promotions or work with client businesses.

Annual plans allow us to account for this variation and spread it out over a year so that users are only paying for what they are actually using.

By paying for the whole year, it allows our team to provide more personalized attention to each Pro member.