The First Funnel Mapping & Analytics Tool Built By Marketers, For Marketers

Funnelytics is your new secret weapon for mapping funnels, calculating the stats that will make them profitable, and delivering results that are backed by clear, easy-to-read data.

Ryan Martin, Marketer

This software is AMAZING! Such a great way to map out and analyze the effectiveness of your funnels. Also comes in super handy when you’re trying to land new clients who don’t know what a funnel is as it gives you a really simple and attractive visual representation/explanation!


The 3-Step Funnelytics Framework

1. Map Your Funnel Strategy

Start from scratch or tweak a proven funnel template – our intuitive funnel mapping tool is your new secret weapon for planning, presenting and selling to clients.

Mapping is FREE with the Funnelytics Starter Plan

2. Set Goals & Plan Your Profit

Never launch without clear targets again. Use Forecasting to create concrete marketing goals and calculate your ROI – before you even start to build.

3. Deliver RESULTS, Not Spreadsheets

Track how people are flowing through your funnel, what’s making money, what’s losing money and know AT A GLANCE if you’re hitting your goals.

Access the Funnelytics Vault

We hacked some of the Internet’s most successful funnels from some of the biggest names in marketing… and turned them into funnel maps you can ethically steal with a single click.

I currently use SIX analytics tools and I have to hire multiple people to help me interpret what’s happening.

Funnelytics is saving me time and headaches by giving me ONE visual tool to see what’s happening with my traffic and funnels.

Anthony Collova,


Funnelytics Helps You Every Step of the Way

Team & Client Workspaces

Every account comes with a workspace for your team to keep your canvases organized. Pro accounts allow you to add Client Workspaces with canvases too!

Drag-n-Drop Canvas

Give your prospects that “AHA!” moment by mapping out the exact funnel you are going to build.

Basic Funnel Templates

Hit the ground running with one of our 6 standard funnel templates so you can start mapping and customizing your funnel fast.

Funnelytics Vault

We hacked 50+ of the highest converting funnels of all time for you to use for your next launch. Includes pre-built templates for each funnel.

Notes & Checklists

Add notes and checklists to each step of your funnel map to keep everyone on the same page.


Add team members and clients as collaborators and keep everyone on the same page.


Calculate key stats before you build your funnel to make sure the numbers work. Compare to your real data for easier optimization.

KPI Reporting

Forget complex reports and spreadsheets. Easily see the key metrics and results that you and your clients care about.

Visual Conversion Paths

See conversion rates between pages and users actions directly on your funnel map, not a column in a spreadsheet.

Understand User Actions

Whether it's purchases, watching a video, completing a form, clicking a specific button, etc. you can track it.

Lead Profiles

Pass customer data from your order/opt-in forms and track individual customer journeys through your funnel.

Email & Ad Results

Show your clients which emails, ads and traffic sources are producing the most revenue. Be a data-driven marketer.

Get Started with Funnelytics Pro Today

Tobe Brockner, Marketer

I’ve had this prospect on the hook for a couple months now and just could not get the guy to pull the trigger. I happened to download the software a few weeks ago, drew out this prospect’s funnels for him, and closed him that day for a $2,500/mo retainer after presenting it to him.

Pay Monthly
Pay Yearly (2 months free)


Visually measure & optimize how customers flow through your funnel/website

Priced on number of people tracked

from $99/month

How we calculate price

14-Day Satisfaction Guarantee.
Cancel Anytime.

  • Collaborate with Team and Clients
  • Forecast the success of your funnels
  • Collect lead, customer and revenue data
  • Track actions people take on your pages (clicks, video views, etc)
  • Visualize the paths people take to become a lead or customer
  • Compare forecasts to real data to make better decisions

Everything in STARTER plus:

Common Questions

Is Funnelytics right for my business?

There are so many ways to use the tool to your benefit, whether you offer marketing services (freelance work, agency owner), are a coach/consultant, or a marketing manager for a company.... you can leverage the powerful functionalities for your business specifically.

Does Funnelytics work with other tools?

You can use Funnelytics™ with your favourite tools like ActiveCampaign, LeadPages, Clickfunnels, and more! Just easily install the Funnelytics™ Tracking Script across any platform and visualize the numbers immediately

How long will it take to setup my funnel & analytics?

This depends on how complex your funnel is, as it will take time to map. However, when it comes to analyzing your data, all you have to do is flip a switch.

How soon will I start seeing my data?

As soon as you install the Funnelytics script, we’ll start gathering and showcasing your data for you.

Does Funnelytics display live data?

Yes, we do! Although you can simulate the flow of your funnels - the real power of Funnelytics is that you can track real people going through your funnels and compare your forecast with the real numbers. From the moment you install the tracking script, you will be able to pull accurate, live data with the click of the 'Analyze' button!

How does Funnelytics track site visitors & conversions?

We use UTM links in order to help you track all the traffic in your funnels. The UTM links allow you to see which source and medium the traffic is coming from as well as which campaign directed them there.

What is the difference between Funnelytics and Google Analytics

Funnelytics is focused on analyzing and optimizing marketing funnels. Google Analytics is designed to give you stats about your website - not how people flow through your site and become customers. Yes, you can see "funnels" in GA, but when it comes to analyzing and optimizing funnels, Funnelytics is on another level.
Check out this post for an in-depth article on Funnelytics vs GA

Can I build my pages and send emails with Funnelytics?

No. Funnelytics is not a page builder or an email auto-responder. Instead, we integrate with your existing tools to give you a big picture view of how your funnels are performing

Do you offer a free trial to Funnelytics Pro?

You can use our free mapping tool to get a feel for Funnelytics, however, for PRO, we do not offer free trials at this time. We do have a 14 day Satisfaction Guarantee with our Pro plans – please check out our Terms of Service for more details. If you have any questions and/or would like to speak to a team member before purchasing, feel free to send us a note at!

Are you ready to plan profitable funnels and deliver data-driven results for your clients?

Finally, a visual funnel mapping & analytics tool that was built by funnel marketers, for funnel marketers.


Funnel Mapping




Funnel Mapping




Funnel Mapping




About Workspaces

Workspaces contain funnels, collaborators, a single tracking script, and other settings. It is best practice to have one Workspace per business entity. Why use workspaces?


1) Separating Tracking Data

Tracking data lives at the Workspace level. Each Workspace has it’s own tracking script and settings. If you want to keep data separated, you should create a new Workspace and use the new tracking script.


A good example is tracking a client’s website or funnel.


2) Managing Collaborator Permissions

Collaborators are managed at the Workspace level. Once invited, Collaborators can View or Edit all funnels in a Workspace (depending on the permissions you give them).


3) Working With Clients

It is best practice to have a separate Workspace for each client’s business. Especially if you will be tracking their funnel, or adding the clients to the Workspace as a Collaborator.


If you were to manage all clients in a single Workspace, you may unintentionally be exposing clients funnels to other Collaborators.

How we calculate price

Our pricing is based on the number of unique people that have been tracked in your current billing cycle across all Workspaces.


We have a usage based pricing model. That means that all Pro monthly plans start at the base tier which allows you to track up to 25,000 people per month at a base fee of $99.

If you exceed 25,000 tracked people you will be moved up to the next tracking tier. At the end of the month, you will be billed based on the usage tier you are in.

Usage resets at the beginning of every month so that you are only billed for what you use.

Please see the usage tiers table above for reference and check out the “Billing Example” below.


We use a high watermark pricing model. All Pro yearly plans start at the base price of $990/yr which allows you to track up to 300,000 people over your 12 month billing cycle.

If you exceed 300,000 tracked people you will be moved up to the next tracking tier and charged the difference.

Please see the usage tiers table above for reference and check out the “Billing Example” below.


  • Jane pays $99 on January 1st
  • Between January 1st and February 1st Jane tracks 23,000 people
  • Jane is billed the base fee of $99 on February 1st as her usage was in the base tier of 0 to 25k tracked people.
  • Between February 1st and March 1st Jane tracks 28,000 people and and enters the 25k to 50k usage tier.
  • On March 1st Jane will be billed $149 for the additional usage.
  • Jane’s usage resets on March 1st.
  • Between March 1st and April 1st Jane tracks 18,000 people
  • Jane is billed the base fee of $99 on April 1st as her usage was in the base tier of 0 to 25k tracked people


  • John pays $990 on January 1st
  • It takes 6 Months for John to track their limit of 300,000 people
  • John is upgraded to the next tracking tier ($1,490/yr) allowing them to track up to 600,000 people for the remainder of the billing cycle
  • John will be billed $500 ($1,490 – $990 = $500) on the day they are upgraded
  • At the start of their next billing cycle (January 1st), John will be charged $1,490 

Unlike other analytics platforms, Funnelytics associates a unique identifier with each person that triggers our tracking script.

When a person returns to your site that we’ve already identified in the past, they are not counted against your tracking limit. So if person X returns to your site 10 times, they will only be counted once.

*Note: If a person uses a different device or clears their cookies, we may not be able to identify them as a previously tracked person. In this case, they will be counted against your tracking limit.

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