Privacy Policy

Last updated: February 25, 2019

We value your privacy and are committed to protecting the personal information of our users. We have adopted this Privacy Policy (the “Policy”) to be clear about the data we collect, why we collect it, whom we share it with, how you can access it, and correct it when necessary.

We have always safeguarded your Personal Information and recognize our duty to handle your data in a responsible manner. We do not and will not sell your data to third parties.

This Policy applies to the use of the website, which includes the Funnelytics web application (the “Service”). Please read it carefully in order to understand when you may provide Personal information to us and how Funnelytics uses the Personal Information provided. By using our Service, you agree to the use of your personal information as described in this Policy. The terms “we”, “us” or “Funnelytics” are each intended as a reference to Funnelytics inc.

To make this Policy as clear as possible, we have determined the occasions when a customer would potentially share Personal Information with Funnelytics. The Policy is therefore divided as follows:

  • Learning about Funnelytics
  • Opening a Funnelytics Account
  • Using Funnelytics
  • Getting help from Funnelytics

We have then added different sections explaining in more detail how your personal information is used, how and when it might be shared, how you can access it and control your personal information, the ways we make sure your information is safe, and how to contact us.

As you look into your needs and gather information regarding what Funnelytics can do for your business, you may visit our website or contact one of our representatives via email or directly on our website through the available chat. As you learn about Funnelytics, you may voluntarily provide Personal Information, such as your name and your email address during these interactions.

You may also provide information online via cookies or similar technologies when you visit our website. Cookies are files that hold a small amount of data about a certain user. That data may include an anonymous unique identifier. They are stored on the user’s computer or other devices’ hard drive. Cookies allow us to tailor your user experience whenever you visit our website.

When visiting our Service, you will have the opportunity to accept or decline the use of cookies. You can also instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

We also use cookies for behavioural re-marketing purposes. These cookies allow us and our third-party vendors to inform, optimize, and serve ads based on your past visits to our Service.

The data collected may include the type of browser you are using to access our Service, the page you were on before heading to our Service, the amount of time you spend on our Service, the pages you decide to visit, as well as the date and time you are accessing our Service on.

We collect: name, email address, Internet Protocol (“IP”) address, and information provided by cookies or similar technology, such as the type and version of browser you are using to access our Service, the page you were on before heading to our website, the amount of time you spend on our Service, the pages you decide to visit, as well as the data and time you are accessing our Service on.

Why: The data collected allows us to analyze how our website is used and accessed in order to increase our Service’s functionality and ultimately, optimize it to better meet our users’ needs. It also allows us to accompany you in the process of learning more about our Service and to ensure you receive a high standard of service when you first contact us.

To learn more about the third-party services we use or opt-out of their services, you may consult our complete list of third-party services in the “Whom we may disclose your information to and why” section of this Policy.

Opening a Funnelytics Account

Once you have gathered enough information about Funnelytics, you may decide to open an account. When registering, you will be asked to provide Personal Information that may include elements such as your first and last name, and your email address.

We collect: your first and last name, and your email address.

Why: We use this information to complete your registration, to open and manage your account, to establish a relationship with you, to update you on changes and new features, to inform you of any promotional materials that might be of interest to you, and to send you our newsletter. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send.

Using Funnelytics

Once your account is set up, you will be able to use the web app part of our Service. As you use our Service, you may decide to make some purchases (in the Vault, for instance) or to upgrade your account to Funnelytics Pro. The Vault will require you to provide additional Personal Information such as payment and billing information.

We collect: first name, last name, address, and payment information.

Why: We use this information to complete your transaction and to process payments. We do not store any payment or credit card information. We only use payment information in connection with the purchase of an additional product or service from Funnelytics.

Payment details you provide will be encrypted using secure sockets layer (SSL) technology before they are submitted. Payments are made through our payment gateway provider, Stripe.

Getting Help from Funnelytics

From time to time, you may decide to contact our Customer Support department for instance with our Service. To be able to offer you the best assistance possible, we may collect certain data from you.

We collect: Contact information such as your name, email address, social media handles (if you contact us on our social media profiles), membership level, and the content of your communications with Funnelytics Customer Care.

Why: We collect this data to identify your identity, give you the best customer support possible, and to improve our Service.

How we use personal information

We use the data we collect to provide you with the Service we offer, which includes using data to improve and personalize your experience. We also use the data we collect to communicate with you about your account, new features, and other types of updates. We use your data for the following purposes:

  • To improve our Service by developing new features, doing research and maintaining the current performance of the Service;
  • To offer you the best customer support there is;
  • To guide our business decisions;
  • To communicate with you, whether for marketing, advertising or account maintenance purposes. For instance, we may contact you by email to notify you of newly available features or updates.

Whom we may disclose your information to and why

We do not and will not sell personal information about our customers. We only disclose your data as authorized in this Policy. We may however share information with the following types of parties:

Third-party vendors: we may disclose your personal information to third-party vendors who carry out services such as credit card processing, email communications or hosting. We only share your personal data as necessary.

List of third-party vendors and their policies:


Amazon Web Services (hosting):

Beamer (content management system):

Canny (customer feedback management tool): (A/B testing tool):

Drip Ecommerce CRM (customer relation management software):

Facebook (marketing/targeting):

Google AdWords (marketing/targeting) & Google Analytics (analytics):

Intercom (chat services):

Stripe (credit card processor):

TapFiliate (affiliate tracking software):

Userpilot (product experience software):

Wicked Reports (marketing attribution software):

Don’t forget you can opt-out from participating companies through the Digital Advertising Alliance in the USA, the Digital Advertising Alliance of Canada in Canada or the European Interactive Digital Advertising Alliance in Europe, or opt-out using your mobile device settings.

Parties with whom it might be legally necessary: we may disclose your information if required to do so by law or in the good faith belief that such action is necessary to:

  • Conform with the law or with any legal proceedings;
  • Protect the rights or property of Funnelytics;
  • Protect the safety of our product, our users, and their data.

Parties who might take part in a financial transaction with Funnelytics: we may transfer your data in the event of a change of ownership, sale, merger, liquidation, reorganization or acquisition of Funnelytics. We will only do so if the party acquiring your information agrees to comply to the terms of this Policy.

Please note that our Service may link to products or applications of third parties whose privacy practices may differ from Funnelytics’. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

How to access and control your data

You can review, edit or delete your personal information. If you wish to do so, please contact us via the support chat or email us at We will respond to your request as soon as possible. We guarantee a reply within 24 hours of you sending in a request. You request must provide sufficient detail to identify your Personal Information and the modification or deletion being sought.

You may also modify your name, email, and the password associated with your account by accessing the dashboard.

You can always opt out of receiving promotional emails and other types of marketing communication from us via the “unsubscribe” tab at the bottom of every email we send out.

Where your data is stored

Your Personal Information is stored on our servers, maintained by Amazon Web Services (AWS). AWS is GDPR-compliant and EU-US Privacy Shield certified. Your information may also be stored in other countries, following a transfer to the third-parties we work with.

How long will your data be kept for

We will retain all collected information for as long as necessary to provide the Service, as requested, or for other essential purposes such as complying with any legal obligations. As long as your account is active, we will keep your Personal Information on our systems. We will also dispose of your data if you decide to withdraw your consent. Once your data is removed, you will receive confirmation that your request has been fulfilled.


We use a variety of physical safeguards to make sure your data is adequately protected. For instance, when transferred to us and stored, your data is encrypted using 128-bit SSL.

Access to our database can only be done through a secure VPN. This allows us to create a secure connection to a separate network at all times.

We backup your data on a weekly basis on AWS S3. You may visit the AWS website to learn more about their security:

These backups can only be accessed by our Product team. Every member of this team has a different level of access based on the type of data that is needed for them to properly accomplish their work. No team member can access more than what it necessary.

As for your account information, you can only access your Funnelytics account through the use of an individual user login and password. If you have any questions regarding the security of your Personal Information, please contact us via the support chat or email us at

Our policy towards children

Our Service does not address anyone under the age of 18 (“Minor”). We do not solicit or knowingly collect personally identifiable information from Minors. If you are a parent or guardian and you are aware that your Minor has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from Minors without verification of parental consent, we will delete any Personal Information we might have collected.

Office of the Privacy Commissioner of Canada (OPC)

If you are not satisfied by Funnelytics’ response following a request regarding the access of your personal information, you may contact the Office of the Privacy Commissioner of Canada (OPC), the public authority in charge of overseeing personal information handling practices in Canada.

30, Victoria Street
Gatineau, Quebec
K1A 1H3

Toll-free: 1-800-282-1376
Phone: (819) 994-5444
TTY: (819) 994-6591

Changes and updates to this Privacy Policy

We may update our Privacy Policy from time to time to reflect recent customer feedback or changes regarding the Service. You are therefore advised to review this Privacy Policy periodically for any changes

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, by placing a prominent notice on our website, and by posting the new Privacy Policy on this page. Whenever we update our Policy, we will change the date at the very top of this Privacy Policy.

Contacting us

If you have any questions or concerns regarding the use of your Personal Information, please contact us via the support chat or email us at:

Our address is: 144 Front St W, suite 640. Toronto, ON, M5J 2L7, Canada.

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