Now that you have some data, you can start pulling insights to see where you can optimize your funnel. One way to do that is by using filters!
First things first, to set any of these filters you will need to be in Analyze Mode!
Setting a date range in Funnelytics seems like a pretty simple, super intuitive way to filter your data! This is a great way to see how performance changes over time, and your total leads or sales for a given time frame. Track how short-term promotions are converting, and see if there’s and days/ months that convert better – all so you can optimize your funnel to perform at it’s best!
To update your date range – on the top right corner of your canvas, you’ll see a date range next to ‘All Devices’. Update this to the date range you’re interested in viewing, and you’re set to go!
Not all ad creative is created equal! If you’ve ever tried to design a website, you know that creating a great design that works for both desktop and mobile is not an easy task! The same applies to ads – some ads look fantastic on desktop but miss the mark on mobile, and other will convert unbelievably well on mobile focused apps (like Instagram), but not at all on desktop!
Being able to track which ads are performing well on which devices is crucial to a successful digital marketing campaign! You’re able to make educated decisions on ad spend for which ads, and create new ads that are optimized for a certain device!
As digital marketers ourselves, we knew it was really important to be able to distinguish these when we were building Funnelytics! We use this filter constantly in order to make informed choices for our marketing campaigns!
Check it out by going to the ‘All Devices’ button, (next to the Date Range) which drops down into All Devices, Desktop, and Mobile!
Individual People vs. Total Numbers
Another one of our most-used features at Funnelytics HQ is the ‘Individual People’ & ‘Total Numbers’ filters!
This filter displays numbers on your funnel in 2 different perspectives: Individual People – which shows the individual people who visited your site and performed specific actions, regardless of how many times. It will always count as unique. And Total Numbers – which shows all activity from all people who visited your site! For example, if a person came to your site 5 times in 30 days, and refreshed the page 3 times. For those 30 days, that person will count as 8 visits.
So why does this matter? In an ideal scenario, you want as many new people interacting with your website as possible so you have a better chance of converting more people! Being able to discern how many individual people are visiting, and how they’re flowing through your funnel is important to see if/ where they drop off. Using that together with Total Numbers shows you if people are visiting your pages multiple times before they convert/ drop off, so you can test variations of those landing pages to get the highest possible conversion rate!
If you have any questions about using filters, reach out to our support team via the in-app chat bubble! 💬