9 Best Funnel Tracking Software Tools to Streamline Your Sales Success
The average conversion rate for e-commerce sites across various sectors is just 2%, while 70% of site visitors who make it to checkout end up abandoning their cart. That’s a significant portion of potential sales lost.
Given these figures, using funnel tracking software is crucial. These tools illuminate your buyer’s journey, so you can identify customer friction points and detect where and why they’re dropping off. This kind of insight equips you to make informed decisions that increase conversion.
Funnel tracking helps you understand why customers leave and what you can do to keep them engaged until they convert and become repeat buyers. It can reveal whether you need a first-time purchase discount on the sales page or free shipping on the checkout page to give prospective customers that extra nudge.
But how can you find the best tool that provides all this information plus actionable insights? To help, here’s a list of the 9 best funnel tracking software tools. We’ll share their ideal use cases alongside pros, cons, and pricing—so you can make an informed decision. Let’s get to it.
1. Funnelytics: Best for funnel visualization and detailed analytics on marketing performance
With its sophisticated customer journey analytics features, Funnelytics is the best sales funnel software to map out your customer journey, identify potential roadblocks, and analyze user experience (UX) across your sales funnel.
With Funnelytics, you can track the number of leads generated at the start of your funnel—and see many convert on each of your marketing channels. It also provides you detailed insight into traffic sources, so you can identify and optimize new conversion pathways.
And since Funnelytics centralizes your data, you can finally say goodbye to complex charts and spreadsheets, and replace them with stunning visualizations of critical data and insights.
“I love its visual funnel planning tool; like the mindmap tools, you can use its funnel builder to visually plan your customer flow on different pages. Also, you can get the conversion stats for each page on the funnel by tracking where conversion is going up and where it is dropping in the funnel, to improve the specific page involved to boost your conversion.”
Key features:
Advanced sales funnel mapping with real-time analytics
Detects user behavior based on device type
Ready-to-use templates that save time and effort
Assess the impact of marketing tactics on lead generation and conversion rates
Track revenue by product or service with custom price tags
Other features include marketing automation, data extraction, and integration with other tools
Pros:
Presents data in an easily interpretable visual format
Provides detailed analytics and tracks multiple traffic sources
Includes a KPI window that consolidates relevant data into presentable documents
A free trial is available
The tool is intuitive and beginner-friendly, with drag-and-drop functionality
Cons:
The free version doesn’t include analytics features, but it can help with generating ideas for sales funnels
The software does not offer heat mapping features
Pricing:
Performance Lite: $199/month
Performance Plus: $499/month
Performance Max: $999/month
Start your free trial of Funnelytics Performance
Unleash the full potential of Funnelytics with a free 14-day trial and get access to the platform that will
help you plan, measure and optimize your customer journeys.
Google Analytics provides a detailed look at how users interact with your website and mobile app. By digging into its features, you’ll be able to uncover which messaging and marketing channels are most effective. And you can use your findings to optimize any future campaigns and boost conversions.
Key features:
Provides user demographic information, such as age, gender, location, and device, as well as behavioral information such as pages visited, time spent on site, and bounce rate
Seamlessly integrates with other Google products, such as Google Search Console and Google Ads
Tracks site traffic from various sources
Identifies content and channels that yield the best results
Presents data in a visual format using graphs and charts
Pros:
Gives detailed insights into your audience, including their preferences and any actions taken like purchases and signups
User-friendly setup and operation
The free version includes many great features, such as real-time data, custom reporting, and advanced segmentation
Available as a mobile app
Excellent customer support
Cons:
Slow at extracting data
The premium version is prohibitively expensive for many businesses
Data sampling activity may impact the accuracy of results
Some G2 reviews express data privacy concerns around the collection of visitor data
Pricing:
Standard: Free
Google Analytics 360 (Premium): $12,500/month
3. Heap: Best for product analytics
Heap is a tool that helps you detect potential roadblocks and friction points in your customer’s digital journey. With its session replay feature, you can see how users interact with your website and digital products—revealing what they do and how often they do it. This window into user behavior is vital to optimize your UX and maximize conversions.
Key features:
Session replays give insight into UX and customer friction points
Track and measure online lead generation
Integrates with other tools for more comprehensive analysis
Accessible and user-friendly drag-and-drop functionality
Pros:
Stores data and provides feedback instantly once installed
Identifies potential roadblocks in the buyer’s journey
Integrates with A/B testing tools for a better understanding of user behavior
Offers excellent customer support
Cons:
Limited to tracking front-end interactions
Setting up custom events, to track specific user actions, can be challenging
Pricing:
Starter: Free
Growth: Starting at $3,600/year
Pro: Custom pricing
Premier: Custom pricing
4. Contentsquare: Best for detecting friction in the user journey
Contentsquare is a sales funnel tool that helps you compare the behavior of users who convert and those who bounce, so you can optimize your digital experience for higher conversions. It also makes it easier to identify where your customers encounter difficulties in the buyer’s journey. This leads to more targeted improvements and a better experience.
Key features:
Provides heat maps and session replays
Detects mobile pages with high exit rates that can be prioritized
Collects all user data without sampling
Identifies factors that positively and negatively affect conversions
Pros:
Easy to set up with a user-friendly interface
Offers detailed analytics, from overall customer journey to specific page elements
Proactive and hands-on customer support
Cons:
Data storage is limited to three months, with extended storage available at a cost
The tool can be overwhelming and complex for beginners to learn
Pricing:
Custom pricing based on user requirements.
5. MixPanel: Best for tailored analytics based on your business needs
MixPanel makes it easier for you to understand conversion, engagement, and user retention all across your digital experience. This customer journey analytics software provides you with detailed insights into user behavior by detecting patterns and trends, so you can make UX improvements that are rooted solidly in data.
MixPanel allows user segmentation for group tracking and delivers in-depth analytics across various touchpoints. It also provides tailored analytics based on the specific needs of your business.
Key features:
Provides analytics tailored to your business needs
Reveals insights into user behavior, conversion, and retention
Includes A/B testing and predictive analysis to assess the impact of in-app changes on user behavior
Allows cohort analysis by grouping users based on behavior and shared characteristics
Integrates with marketing tools to track and report on marketing performance
Pros:
Real-time monitoring and analysis of user activity
Allows cross-platform analysis to understand user behavior across various touchpoints
Cons:
Setup can be challenging
Data extraction is somewhat limited
Pricing:
Starter: Free
Growth: $20/month
Enterprise: $833/month
Start your free trial of Funnelytics Performance
Unleash the full potential of Funnelytics with a free 14-day trial and get access to the platform that will
help you plan, measure and optimize your customer journeys.
6. Smartlook: Best for understanding user behavior
Smartlook is a top tool to help you understand user behavior and experiences on your website.
With event tracking, heat maps, and session replays, you can gain deep insight into the buyer’s journey. You’ll be able to pinpoint user actions, encountered roadblocks, drop-off points, and more, so you can take action to improve your UX.
Key features:
Provides insight into user behavior on websites and mobile apps, with heat maps and session replay features
Identifies the most visited areas on your website, highlighting user difficulties and behavior across the entire sales funnel
Integrates with website builders and e-commerce platforms like WordPress and Shopify
Includes video recording of user journeys with time stamps
The console feature helps to detect bugs on your website
Pros:
Features up to 30 filters for data analysis
Intuitive and easy to use
All recordings are available in a single dashboard
Links to user recordings can be shared easily, aiding collaboration
Multiple websites can be linked to a single Smartlook account
Cons:
Limited monthly sessions in the free trial plan
Several G2 reviews mention consistent bugs and performance issues
Pricing:
Starter Plan: Free
Pro Plan: $55/month
Enterprise Plan: Custom-made
7. Pendo: Best for receiving user feedback on your product
Pendo is another funnel tracking tool that can detect how users engage with your product. It’ll also help you to gather feedback based on their experience.
You can also use this funnel tool to communicate new product updates to users, and then track how they interact with those updates. This helps you to detect any unexpected user roadblocks or friction points, so you can quickly roll out fixes and improvements.
Key features:
Write and design guides to onboard new users to your product
Conduct surveys and polls to gather user feedback
Analyze user behavior through session replays
Integrates with software such as Slack and Zendesk
Pros:
Segment users based on impressions and clicks, which can help detect high-traffic pages to improve conversion and meet other KPIs
Excellent customer support
User-friendly interface
Cons:
Limited integration with other tools
Its many features can be overwhelming for beginners
Pricing:
Standard: Free
Growth: Not disclosed
Portfolio: Not disclosed
8. Clickfunnels: Best for building sales funnels
Clickfunnels is a tool for creating and optimizing sales funnels, with built-in analytics to measure user activity across the buyer’s journey. With Clickfunnels, you can create landing pages, opt-in pages, and sales pages to attract customers and sell products with ease.
Key features:
Track email marketing campaign performance
Supports integration with third-party tools
Extensive library of landing page templates
Includes A/B testing capabilities
Pros:
Intuitive and easy to use
Extensive library of customizable templates for all parts of your sales funnel
Cons:
Initial setup can be time-consuming
Pricing:
Free: 14-day trial
Basic: $127/month
Pro: $157/month
Funnel Hacker: $208/month
9. Amplitude: Best for data analysis
Amplitude is a funnel tracking tool that helps businesses understand user behavior and optimize their sales funnel. The software tracks how users interact with your product and then analyzes this data to uncover trends and insights. With Amplitude, you can easily track key metrics like product usage and customer attrition.
Key features:
Real-time tracking and reporting of data
Visualizes complex data and trends with graphs, charts, and funnels
Allows for user segmentation and cohort analysis
Supports A/B testing
Pros:
Integrates with other tools to automate tasks and save time
Helps to forecast and detect anomalies in the buyer’s journey
Excellent customer support
Cons:
Dashboards can be confusing and disorganized
Steep learning curve due to extensive features
Pricing:
Starter: Free
Plus: From $49/month
Growth: Undisclosed
Enterprise: Undisclosed
Track and visualize your customer journey funnel with Funnelytics
When selecting a funnel tracking platform, make sure you consider all use cases and customer journey analytics examples. This’ll set you up to find the right tool for your marketing and business needs.
With Funnelytics as your sales funnel builder and tracking tool, you gain access to diverse use cases. These include creating sales funnels, mapping your customer journey, and monitoring user behavior. You can also detect roadblocks and friction points, and identify channels that will drive conversions—all from a single visualization.
Unleash the full potential of Funnelytics with a free 14-day trial and get access to the platform that will
help you plan, measure and optimize your customer journeys.
Funnel tracking software is a tool that helps you understand your sales funnel. For instance, it can help you identify the number of leads at each stage in the buyer’s journey, detect potential roadblocks, and understand where—and why—leads drop off. In doing so, the best sales funnel software helps you improve your sales and marketing process, leading to more conversions.
2. What types of businesses benefit from funnel tracking software?
Every business can benefit from knowing how leads interact with their offerings across their various touch points. However, those with digital products, e-commerce stores, and SaaS offerings will see the most value from funnel tracking software.
3. When should marketers use a funnel tracking platform?
To maximize value, marketers should implement a funnel tracking platform at the start of their marketing process. This helps you gain visibility and insight across the buyer’s journey: from awareness to the decision stage. Whether your business is new or established, funnel tools are a sound investment. They offer valuable insights that can help improve your conversion rate.
4. What features should you look for in a funnel tracking tool?
The following features should be prioritized when choosing a funnel tracking tool for your business: ● Funnel building ● Lead capture and management ● Sequence mapping ● A/B testing ● Customer relationship management ● Deep analytics ● Landing page builder ● Integration with other tools
Sign up for your free 14-day trial today and experience all the benefits Funnelytics will bring to your business first-hand. No contracts. No commitments. Just full-on customer journey insights.
