Understanding your customers can be challenging when dealing with a vast amount of unstructured data.On average, businesses source their customer data from 28 different channels and house it in 17 different applications. This data may help to gain insights about their customer experience and meet their expectations, but a lack of control over siloed data fails to serve the purpose.

Google Analytics is a popular choice among marketers for performance marketing metrics, and customer journey tracking.However, it’s not as user-friendly and easy to navigate as its predecessor, Universal Analytics. Issues like data lag, data discrepancies, and clunky UI have been bugging marketers for some time now.

Customer experience is crucial to a brand’s success. According to a study by PwC, 32% of customers claim that one bad experience is enough to drive them away from their favorite brand.

The average conversion rate for e-commerce sites across various sectors is just 2%, while 70% of site visitors who make it to checkout end up abandoning their cart. That’s a significant portion of potential sales lost.

With a sea of marketing data available at your fingertips, the real struggle is not data collection but making sense of it all. The solution? Marketing analytics – which has helped 76% of businesses improve both their performance and customer satisfaction.

If you’re getting hundreds of daily visitors on your site, but they’re dropping off early, you have marketing funnel leaks you need to fix. With the right marketing funnel optimization, you can guide more visitors smoothly from interest to action.

One of the standout features of Funnelytics is its ease of creating funnel representations and auto-segmentation. Users can effortlessly visualize their data by building funnels and segmenting their audience to explore behaviors and interactions.