THE ECOMMERCE ANALYTICS BLOG

Customer Journey Optimization

Conversion, retention and testing playbooks for turning the traffic you already have into revenue.

All articles Customer Journey Mapping Customer Journey Measurement Customer Journey Optimization Customer Journey Tools

7 Lead Magnet Ideas To 10x Your Conversion Rates In 2026

The fundamentals of converting traffic into leads haven't changed — but the formats that win have. Here are the seven that consistently outperform, and the mistakes that quietly kill conversions.

Jordan Mitchell9 min read

Journey Optimization

eCommerce Funnel Optimization: Everything You Need To Know In 2026

eCommerce funnel optimization is where most online stores quietly win or lose. Here's how to fine-tune every stage — awareness, consideration, conversion, and retention.

Burkhard Berger17 min read

Journey Optimization

5 Essential A/B Tests to Run on Your Landing Pages

Boost your landing page conversions with 5 essential A/B tests. Learn how to optimize CTAs, images, structure, and engagement to drive more leads and sales.

Mikael Dia11 min read

Journey Optimization

Customer Retention: 7 Proven Strategies To Learn From In 2024

Learn 7 powerful strategies to retain customers and boost business growth with actionable insights from Funnelytics.

Burkhard Berger13 min read

Journey Optimization

Conversion Funnel Optimization: How to Maximize Conversions in 12 Steps

Explore drop-offs and friction in your marketing funnel, and discover solutions with this guide to conversion funnel optimization.

Mikael Dia16 min read