Customer experience is crucial to a brand’s success. According to a study by PwC, 32% of customers claim that one bad experience is enough to drive them away from their favorite brand.
To improve your customer experience, you first need to understand it. This means having systems in place to monitor, track, and identify potential bottlenecks at each touchpoint across your conversion funnels and broader customer journey.
This is where a customer journey analytics tool—like SegMetrics—can help. While SegMetrics is a popular choice among marketers, it’s not for everyone.
For starters, setting up and navigating SegMetrics without a proper onboarding process and tutorials is challenging for many businesses. Plus, many users find its UI clunky, making it difficult to work smoothly and efficiently.
To help you find the best customer journey analytics tool for your business, we’ve compiled a list of eight SegMetrics alternatives that offer all the essential features and solutions to track and optimize your customer journey.
Funnelytics helps you understand & prevent drop-offs at key points in the customer journey
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The First SegMetrics alternative on our list is Funnelytics. Funnelytics is a customer journey analytics tool that helps track your entire customer journey on a clear, intuitive whiteboard. It integrates seamlessly with top analytics software, allowing you real-time access to customer data without needing to switch between platforms.
The funnel simulation feature lets you forecast how your funnel plan will perform, so you can optimize it before implementation and make the best use of your marketing budget.
According to reviews on G2 these key features of Funnelytics make it a top SegMetrics alternative:
Here’s what Funnelytics customers are saying:
“Incredible detail. There seems to be nothing Funnelytics cannot track including multiple domains.”—Quintin P.
“You can tell the creators and coders of Funnelytics put a lot of thought and hard-work into creating this software. The support team is incredibly helpful and caring whenever I had questions and there were very little bugs in the software code that I noticed throughout my time using it. You can tell that this software was really made with care.”—Simone L.
Analyze your customer funnel with Funnelytics’ intuitive platform
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Performance Lite: $199/month
Performance Plus: $499/month
Performance Max: $999/month
4.1/5 (As per G2 reviews)
Adobe Analytics is a customer journey tracking software tool that integrates data from Adobe products—like Adobe Marketing Cloud and Analytics Cloud Suite—to create comprehensive customer profiles.
Plus, you can automatically pull in any existing Google Analytics data using its Data Sources API, or export raw data straight from the dashboard, which isn’t possible with SegMetrics.
Its dashboard is clear and intuitive, making journey mapping a quick and easy experience. With real-time data tracking, you can quickly get a sense of marketing performance from multiple sources, including email, display, and social media.
Select: Custom pricing
Prime: Custom pricing
Ultimate: Custom pricing
4.1/5
DreamData automatically extracts your B2B go-to-market data to provide a clear window into what’s actually driving revenue. The attribution platform gathers data from across your tech stack to deliver actionable analysis of customer interactions.
The tool comes with a clean and user-friendly interface that makes navigation seamless and intuitive. Their comprehensive onboarding process helps new customers get up and running in no time.
Free: Free
Team: $599/month
Business: $1,499/month
Enterprise: Custom
4.8/5
Google Analytics is a free conversion attribution tool that marketers can use to find the right channels and messaging to maximize site traffic and sales. The tool offers an in-depth understanding of website performance and real-time user interactions.
With demographic filters and by tracking organic and paid traffic, you can pinpoint where visitors are coming from and export that data to Excel, CSV, Google Sheets, and many other formats for analysis.
Free to use
4.5/5
Matomo is an open-source web analytics platform that positions itself as a data-conscious alternative to SegMetrics and a close competitor to Google Analytics. As such, the company emphasizes data protection and provides customers with 100% data ownership.
The platform is mainly used to boost website performance and offers two data housing options—cloud and on-premise.
As it’s an open-source analytics platform, you can customize the tool to your specific requirements and install it on your own server for maximum privacy.
Self-host: Free
Cloud: $20/month
4.2/5
RevOptics (previously Vertify) is a revenue-focused analytics platform. This tool is all about helping businesses understand the revenue impact of their marketing and sales efforts.
Its key selling point is automated analytics. You can get set up in mere hours and will be fed automated reports and guidance on impactful next steps based on predictive and prescriptive decision intelligence.
Plus, the tool uses machine learning to pinpoint problems with your data: like missing data, deviations, or bad data that may be affecting your analytics.
Plus, the tool will help you to gain a granular, full-funnel view of your performance, segmented per product, lead source, location, and more.
Trial: 21 days free on all plans
Pro: Custom
Growth: Custom
Premium: Custom
4.6/5
SegmentStream is an AI-powered analytics platform that offers unified marketing reporting to centralize cross-channel marketing data. It automatically tracks key metrics like return on ad spend (ROAS) across all sources and provides AI-generated budget allocation recommendations.
SegmentStream seamlessly connects with ad platforms so customers can monitor platform data and optimize campaigns accordingly.
Custom pricing
4.6/5
Factors.ai is an account intelligence and analytics platform that unifies data from multiple platforms—website visitor data, CRM, ads platforms, search console, and more.
The tool’s account identification and attribution feature helps you to capture details from the 95% of users who visit your site anonymously.
It provides in-depth understanding of website visitor behavior and intent through, journey insights, and advanced filters. Then, you can pinpoint the right prospects to engage further.
Free: Free
Basic: $149/month
Growth: $599/month
Professional: $1,299/month
4.7/5
Customer journey analytics tools are crucial in tracking customer data at every funnel stage, pinpointing friction points, and improving your customer experience.
With this list of top SegMetrics alternatives, you’re ready to pinpoint a solution that best fits your business needs and marketing budget.
Funnelytics is a beginner-friendly and easy-to-use tool for your customer journey research. It’s ideal for visual learners looking to brainstorm customer experiences across different touchpoints. Get faster, and simpler analytics. Try Funnelytics for free today!
Funnelytics’ visual platform is perfect for boosting website conversions with in-depth analytics
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Founder & CEO @ Funnelytics Inc.
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