The moment your customer learns about your product or service, they start a journey with your brand—one that hopefully results in them becoming a loyal customer. Tracking customer journey KPIs

What turns a window shopper into a buyer, and fan of the brand? These are the insights performance marketers need to create more personalized customer experiences. Customer journey tracking is

Did you know nearly 50% of consumers say they would switch brands if a business failed to anticipate their needs? Despite this fact, some businesses still struggle to foresee customer

From initial brand awareness through to the point of making a purchase, your customers take different journeys  on their way to making the decisions that matter. These customer journeys differ

When running a business, you’re bound to deal with customer issues. The quicker you resolve them, the happier your customers will be. It’s no wonder then that top organizations invest

Customer journey analytics software helps businesses identify pain points within their sales funnel. As a digital marketer, these tools will provide you with essential, real-time insights to optimize your marketing