Learn strategies and tactics to help you track, analyze and report on the performance of customer journeys.

Cracking the Code: Funnel Reporting for Marketers

A marketing funnel is a critical way to discover the needs and wants of your customers by tracking their entire journey. However, to understand the effectiveness of your marketing funnel

How to Conduct Customer Journey Research and Mapping

From initial brand awareness through to the point of making a purchase, your customers take different journeys  on their way to making the decisions that matter. These customer journeys differ

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