Funnelytics
FUNNELYTICS ECOM - LTV & JOURNEY ANALYTICS FOR SHOPIFY

See Which Traffic Becomes Repeat, High-LTV Customers - Not Just One-Time Sales

Most Shopify stores have no idea which products, channels, or journeys are actually driving their best customers. Funnelytics shows you, then helps you get more of them.

Connect Shopify — Get Your Free LTV Profit MapFree app · 2 clicks · Secure, read-only access · No credit cardWant a full platform walkthrough? Book a demo →
1Connect your platforms
2Find your highest-value customers
3We help implement. You keep the profit
Integrations
Connected sources
ShopifyConnected
Shopify
KConnected
Klaviyo
fConnected
Meta Ads
FunnelyticsConnected
Funnelytics
GConnect
Google Ads
Connect
TikTok Ads
AnalyzeLive
Gross Revenue
$5.7M
Paying Customers
15.5K
Total LTV
$367
Highest-LTV path
Instagram2.9K
GGoogle6.5K
Email3.6K
Home · 5.7K
Collection · 6.0K
$$365K
$$212K
ServicesRunning
Your analyst & CRO team
Bundle upsell test
Checkout · AOV
+18%
Hero path rebuild
Landing · CVR
+11%
Win-back email flow
Retention · LTV
Live
Added this quarter+$24,800

I've taken two companies from 0 to $15 million while using Funnelytics.

Bren Higuera
Director of Marketing, VIIA & Indacloud

100% recommend Funnelytics... We've improved mobile conversions by 20%.

Jessi Means
Director of eCommerce, ChappyWrap

Funnelytics showed leaks that lifted revenue per visitor almost immediately.

Sara Coleman
Ecommerce Director, Home & Wellness

Trusted by eCommerce brands scaling paid traffic.

VIIAFour SigmaticHUMANNTrophySmackChappyWrapLegacyboxLogitechButtermintsVIIAFour SigmaticHUMANNTrophySmackChappyWrapLegacyboxLogitechButtermints
The Problem

It’s not a traffic problem. It’s a visibility problem.

You can see your clicks, sessions, and sales — but not what’s actually driving profit.

You are running ads.
You are driving traffic.
You are generating sales.

On the surface, everything looks like it’s working.

But underneath the surface, you still do not know:

?Which campaigns are driving real profit
?Which customers are actually valuable
?Where revenue is leaking across your funnel

Attribution tells you the channel, never the full journey. So profitable campaigns get cut, losing ones keep your budget, and the leak stays invisible, every day you scale.

Connect Your Data

Connect your platforms in a few clicks

It starts by bringing everything together. Connect Shopify, your ad platforms, email, and site analytics so every order, click, and session lives in one source of truth.

Everything in, automatically stitched

Shopify, ads, email & analyticsconnected in minutes, no developer needed
Secure, read-only access256-bit encryption, we never modify your store
One identity per customersessions and orders matched the moment you connect
Connect Shopify
Integrations
Read-only · Secure
ShopifyConnected
Shopify
KConnected
Klaviyo
fConnected
Meta Ads
GConnect
Google Ads
Connect
TikTok Ads
+
20+ more
Stitching identities…
82%
The Platform

See what's actually creating lifetime value

Fixing a revenue-visibility problem isn’t about one more dashboard. It takes a platform built to stitch every order, click, and session into one accurate picture of what actually creates lifetime value.

See exactly what creates lifetime value

True LTV by product, source & cohortsee what funds growth vs. what drains it
Every customer journey, end to endfrom first ad to repeat order, and where revenue leaks
Attribution you can trustone identity per customer, no last-click guessing
Learn more
Customer Metrics
Track your key subscription and revenue KPIs
Audit ModeExport
★ Featured (4)
Gross Revenue
$5.7M
Paying Customers
15.5K
Net Revenue
$5.2M
Total LTV
$367
More Stats
Total Customers
17.9K
Total Refunds
$317
Active Subs
858
Cart Abandon
-7.0%
Avg to Purchase
7d
Avg Session
6
Customer Journey Canvas
Customer Journeys
Source AnalysisFunnel Analysis+ New Journey
Highest-LTV path
Instagram2.9K
GGoogle6.5K
Email3.6K
Home · 5.7K
Collection · 6.0K
$$365K
$$212K
Your CRO Team

We implement the changes. You keep the profit.

Insights mean nothing until someone acts on them. If you don’t have a performance analyst or CRO team in-house, we become yours.

YOUR FUNNELYTICS TEAM
Assigned to your store
Active engagement
Carolina
Delivery Manager
Matic
CRO Strategist
Umberto
Growth Engineer
This month’s work
Funnel & LTV auditDone
Monthly LTV opportunities reportDone
A/B test: Starter Bundle upsellLive
Checkout redesign buildScheduled
Incremental revenue, this quarter+$31,200

We become your performance & CRO team

A dedicated analyst on your numbersa prioritized opportunity list every month
A CRO team that runs the experimentsacross PDPs, carts, funnels & post-purchase
Outcomes, not more chartsclear C-level reporting on every win
Learn more

Software with a Service

Same platform, same data — from self-serve analytics to a fully managed CRO team.

Start free: the LTV Profit Map. Connect Shopify and see exactly what every customer is worth — free forever, no credit card.
Get your free LTV Profit Map
Self-serve software

Funnelytics Ecom

The LTV & journey analytics platform — run it yourself.

LTV by product, source & cohort
Full customer journeys & funnels
Vision AI insights included
Free funnel audit to start
Done with you

Ecom Insights Sprint

Your LTV & journey team, on demand. We tell you what to fix.

Everything in Funnelytics Ecom, plus:
Dedicated analyst, monthly reviews
Prioritized opportunity report
Slack & email support
MOST HANDS-ON
Done for you

Ecom Optimize Service

We turn the insights into implemented wins. A CRO team runs it.

Everything in Ecom Insights Sprint, plus:
90-day experiment roadmap & design
We run & report on every test
C-level reporting on every win
Learn more

How Funnelytics works

The Platform shows you what to fix. The Services make sure it gets done — with at least 15% more customers, guaranteed.

STEP 1 · CONNECT

Connect Shopify

Secure, read-only connection — we import your orders, products, and customers in two clicks. The foundation everything else builds on.

STEP 2 · THE PLATFORM

Use the Platform

See every journey and your true LTV by product, source, and cohort in one source of truth — surfacing exactly where profit leaks.

STEP 3 · THE SERVICES

Implement & lift

Act on it yourself, or have our analyst & CRO team run the tests for you — turning the same traffic into more revenue.

GUARANTEED · GUARANTEED · GUARANTEED ·
THE PLATFORM + THE SERVICES = GUARANTEED LIFT

Guaranteed: at least 15% more customers from the traffic you already pay for — when you implement the roadmap, or we do.

Connect Shopify — Get Your Free LTV Profit MapFree app · 2 clicks · Secure, read-only access · No credit cardWant a full platform walkthrough? Book a demo →

Used by the best.
Because it works.

Shopify brands using Funnelytics grow revenue 20–56% within 6 months by fixing the leaks they couldn’t see before.

20%
MOBILE CONVERSION LIFT

100% recommend Funnelytics... We've improved mobile conversions by 20%.

Jessi Means
Director of eCommerce, ChappyWrap

We cut spend on a channel that looked great on ROAS but never produced repeat buyers. Profit went up the same month.

Daniel Ortiz
Founder, Outdoor Gear DTC

I don't dislike anything about this software. It has helped us a great deal in making smart decisions.

Neha P.
Marketing Manager

I pulled up our journey map in a leadership review and the room went quiet. Everyone finally saw where revenue was leaking.

Mitch A.
Ecommerce Founder

This tool and the Funnelytics team has been a game-changer. We have far better visualization of what's actually happening inside our funnels.

Kylie Burnside Anfin
VP of Community Marketing, Darren Hardy
$200K+
GENERATED USING FUNNELYTICS

Funnelytics is by far my favourite tool! It's easily made my companies hundreds of thousands of dollars over the years.

Baillie Thornhill
Fractional CMO
0 → $15M
FOR TWO SEPARATE COMPANIES

I've taken two companies from 0 to $15 million while using Funnelytics. It really helps focus your CRO efforts.

Bren Higuera
Director of Marketing, VIIA & Indacloud

We've leveraged Funnelytics to align our teams, communicate results, and simplify decision making.

Chris Breikss
Founding Partner, Major Tom

I'm fine with anyone who doesn't see the value. It just means a greater competitive advantage for the rest of us.

Brent Kaluhikaua
Owner, Ohana Media
Learn more

Frequently asked questions

Everything you need to know about Funnelytics

How is this different from Triple Whale, Polar, or Lifetimely?

Two ways. First, those tools stop at channel-level dashboards. Funnelytics is journey-level and people-based — we follow individual customers from first touch through repeat orders, and show you those journeys visually, so you see which products, pages, and paths actually create lifetime value, not just which channel got the last click. Second, we don't hand you data and walk away. Our analysts turn your numbers into a prioritized action list — and if you want, we implement it for you.

What do I get in the free LTV Profit Map, and how long does it take?

Connect Shopify in two clicks and within minutes you get your LTV snapshot, hero and value-draining products, source-level customer value, and an AI executive summary with prioritized quick wins. Setup takes about two minutes. No script, no credit card, no changes to your store.

What's the difference between the free app and Funnelytics Ecom?

The free app runs entirely on your Shopify data — read-only, no script — and generates your LTV Profit Map: lifetime value by product, source-level value, retention cohorts, and AI-prioritized quick wins. Funnelytics Ecom ($349/mo) adds our first-party tracking script and connects your ad platforms, unlocking the complete picture: visual customer journey maps, funnel analysis, true multi-touch attribution, touchpoint-level behavior, and Vision AI monitoring your store daily.

Will installing the app slow down or affect my store?

The free LTV Profit Map is 100% read-only — no scripts, no theme changes, zero impact on site speed. If you upgrade to full journey tracking, you add one lightweight first-party script — still no theme modifications, and built to have no measurable impact on load time.

Who owns my data, and can I disconnect anytime?

You do. We only read your data to build your maps and reports. Disconnect in one click at any time and we stop accessing your store immediately.

Do I need to rip out my current tracking or pixels?

No. Keep everything exactly as it is. The free report runs entirely on your Shopify data. Full tracking runs alongside your existing pixels — nothing to remove or reconfigure.

What are the Ecom Insights Sprint and the Ecom Optimize Service?

The Ecom Insights Sprint is a 6-week engagement where our strategists go deep on your data: we map your full customer acquisition engine, set up precise tracking, analyze everything, and deliver your 12-week optimization roadmap — the exact changes to make, prioritized by revenue impact. The Ecom Optimize Service is the next level: instead of handing you the roadmap, we execute it — our team designs and runs the A/B tests, CRO changes, and journey fixes for you, continuously.

What if it doesn't work?

Simple: if you implement your 12-week roadmap — or we implement it for you through the Ecom Optimize Service — and you don't see at least a 15% lift in customer conversions from your existing traffic, we keep working at no cost until you do.

Which option is right for me?

Every store starts the same way: install the free app and get your LTV Profit Map today. Want to see the full journeys behind those numbers and run the analysis yourself? That's Funnelytics Ecom. Want our strategists to analyze everything and hand you a prioritized 12-week roadmap? That's the Ecom Insights Sprint. Want the roadmap implemented for you? That's the Ecom Optimize Service.

You’ve already paid to get the traffic.

Now find out exactly where the profit is leaking. Free, in two clicks.

Connect Shopify — Get Your Free LTV Profit MapFree app · 2 clicks · Secure, read-only access · No credit card
Want a full platform walkthrough? Book a demo →