Funnelytics
FUNNELYTICS ECOM PLATFORM

LTV & journey analytics built for Shopify growth teams

Every order, ad click, and on-site session stitched into one accurate customer journey — so you can see which products, paths, and channels actually create lifetime value.

Connect Shopify — Get Your Free LTV Profit Map Free app · 2 clicks · Secure, read-only access · No credit cardWant a full platform walkthrough? Book a demo →
Customer Metrics
Track your key subscription and revenue KPIs
Audit ModeExport
★ Featured (4)
Gross Revenue
$5.7M
Paying Customers
15.5K
Net Revenue
$5.2M
Total LTV
$367.00
More Stats
Total Customers
17.9K
Total Refunds
$317
Active Subs
858
Cart Abandon
-7.0%
Avg to Purchase
7d
Avg Session
6
Customer Journey Canvas
Customer Journeys
Source AnalysisFunnel Analysis+ New Journey
Instagram
GGoogle
Email
Home
Collection
$$365K
$$212K

Trusted by Shopify brands

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01 — The Foundation

It starts with data you can actually trust

Shopify orders, ad platforms, traffic sources, and on-site behavior flow into one identity per person. No last-click guessing — the journey you act on is the real one.

Connect once. Everything stitches together.

Shopify-native, read-onlyorders, customers & products sync automatically
Ad spend meets real revenueMeta, Google & TikTok land next to the orders they produced
Secure by default256-bit encryption, read-only access
Integrations
Your data is secure
256-bit EncryptionRead-Only
Connected sources
ShopifyConnected
Shopify
Connected
Klaviyo
fConnect
Meta Ads
Connect
Google Ads
Connect
TikTok Ads
FunnelyticsConnected
Funnelytics Tracking
Identity resolution

Anonymous clicks become known customers

Every session before and after the first order stays attached to the same person — so LTV is measured on real humans, not cookies.

All People15,000 people
5,250 anonymous4,392 customers858 subscribers
?
Anonymous
No email
New Visitor
JT
Joshua Thomas
1 order
$459.94
AG
Abigail Green
Subscriber · 1 order
$522.95
Multi-touch, not last-click

Keep the whole path to purchase

Most orders convert on a single touch — but your highest-LTV customers don't. Repeat buyers take 3+ touchpoints across multiple channels before their first order, and last-click attribution silently throws that path away.

Avg Sessions
4.4
Pages / Buyer
18
Days to Convert
14.2
Touchpoints before first order · repeat buyers
1 touch
15%
2 touches
20%
3 touches
28%
4–5 touches
25%
6+ touches
12%
02 — The Analysis

Then you see where the money really comes from

One accurate dataset, sliced the way a growth team actually thinks — by product LTV, journey, channel, and creative. The story stays the same; only the lens changes.

Watch revenue flow — and leak

From first ad to repeat order, Funnelytics maps the real paths customers take across every channel — and pinpoints exactly where revenue falls off. It's the view no other analytics tool gives you.

Highest-LTV path
Where customers drop off
Customer Journeys
Source AnalysisFunnel AnalysisLive
Customer Journey → LTV
Highest-LTV path
Instagram2.9K
GGoogle6.5K
Email3.6K
Home · 5.7K
Collection · 6.0K
$$365K
$$212K
Hero Products

Find your real hero products

Rank every SKU by 30 / 90 / 365-day LTV — not vanity revenue. See which products fund growth and which quietly drain it.

ProductRevenue90d LTVClass
Vitamin C Drops$44.1K$168Hero
Hydrating Serum$92.1K$148Hero
SPF 50 Sunscreen$39.0K$92Neutral
Eye Contour Gel$12.4K$64Draining
Sources & Channels

Same spend, very different customers

Email returns $10.77 per visitor; paid social $3.83. Revenue-per-visitor tells you where the next dollar should go.

ChannelRevenueConvRPV
All Sources$406K2.21%$4.32
Paid Ads$144K1.94%$3.83
Organic Search$88.7K1.99%$4.18
Email / CRM$65.8K6.53%$10.77

"We cancelled every other analytics tool and stayed with Funnelytics — because it actually drives action."

— IATA
— and more ways to look at the same truth —
Ads

Every creative tied to the revenue and ROAS it actually drove — Meta, Google, TikTok.

Metrics
Gross Rev
$5.7M
Total LTV
$367

40+ revenue, retention, and engagement KPIs — segment any of them with a click.

Trends

Track any metric over time and compare periods to catch shifts early.

Daily Tracker
Revenue$1.85M
Conv Rate17.98%
AOV$249.75

A custom KPI scorecard against targets — day, week, or month.

Vision AI
Vision— our founder, rendered as your AI analyst
03 — The Intelligence

Meet Vision — the AI that tells you what to do next

Trained on your store, your goals, and your numbers — Vision reads every view above and hands you the move, the dollar impact, and the reason behind it.

Ask anything. Get a CRO-grade answer.

Not a generic chatbot — Vision answers from your live data, with the breakdown, the quick wins, and the next step a senior analyst would give you.

Knows your ROAS, LTV, products, and journeys — no prompting required.
Turns a question into a prioritized, dollar-weighted action.
Vision AI
Today
Insights
Reports
Analyze
Vision
Vision
Your Shopify analytics assistant
How are my Meta Ads performing?
Vision

Meta is your primary growth engine, but ROAS dipped 12% over 7 days on stable spend. The drop is on-site, on mobile — not the creative.

Current ROAS2.8× (tgt 3.2×)
CTR1.4%
Conv. rate (ads)1.8% ↓
CRO quick win

92% of Meta traffic is mobile but LCP spiked to 3.2s. Shave 1s to recapture ~0.3% conversion.

Ask Vision anything about your Shopify data…
Rather have our analysts run this for you?

Our Ecom Insights Sprint team maps, tracks, and analyzes everything — then hands you a prioritized roadmap. Or we implement it for you through our Ecom Optimize service.

See Services

Already paying for the traffic.

Make sure you don't waste the customers.

Connect Shopify — Get Your Free LTV Profit Map Free app · 2 clicks · Secure, read-only access · No credit card
Want a full platform walkthrough? Book a demo →