Kingdom Codex

At a Glance

Kingdom Codex is a faith-based digital brand selling educational products through paid traffic. When we began working together, Meta Ads were still in an early testing phase, with inconsistent performance and limited visibility into what was driving results.

The objective was to build a scalable funnel and turn paid traffic into a profitable, repeatable acquisition channel — not simply increase ad spend.

Challenges

Goals

• Build a structured, scalable funnel for paid traffic.
• Improve conversion efficiency across the funnel.
• Significantly reduce cost per sale.
• Increase weekly funnel sales while maintaining profitability.

Funnelytics Insights Service Approach

1. Tracking and Funnel Foundation
   We built the entire paid traffic funnel from the ground up, implementing clean tracking from Meta Ads → Landing Page → Purchase. This established reliable attribution and allowed performance improvements to be measured accurately over time.
2. Funnel Mapping and Analysis
   By mapping the full customer journey, we identified the primary drop-off points that were inflating acquisition costs and limiting sales volume. This allowed optimization efforts to focus on the stages with the greatest revenue impact.
3. Conversion Optimization
   Optimization efforts were centered on conversion efficiency, not traffic volume. Initial conversion rates (~3–4%) improved to a 5.13% average, with best-performing weeks reaching 7%+. The same traffic volume began producing significantly more sales.
4. Revenue and Efficiency Improvements
   As conversion efficiency improved, acquisition costs dropped dramatically. Cost per sale decreased from ~$50–$75 to a consistent $12–$26 range, with best-performing weeks reaching $11–$16 per sale. ROAS improved from below 1.0 to a blended ~1.14, and weekly funnel sales increased from ~2–5 to 70–117 sales per week — moving Meta Ads from testing mode into predictable execution.

Results