CashorTrade

At a Glance

When your product has an expiry date, near real-time insights are critical to your business' success. Logging into multiple platforms — Google Ads, Facebook Ads and Google Analytics — was bogging the team down with extra workload and limited actionable data.

The need for speed

When you're responsible for the world's only network that allows fans to buy, sell or trade tickets at face value, you can't wait for actionable data. With event dates quickly approaching, you need it fast. Without insights on hand, Dusty Rich, CMO at CashorTrade, knew he was leaving money on the table.

Data doesn't equal insights. That's what CashorTrade quickly learned. They had all of the numbers at their fingertips, but connecting the dots between fragmented data sources was a challenge that left them with more questions than answers about their UX and UI.

Pinpointing friction points yields big results

Using Funnelytics, the team at CashorTrade could easily find where customers were dropping out of their journeys. Dusty and his team have been able to identify the UX elements that help optimize those journeys with confidence. As a result, they have seen a measurable increase in purchases.

Disconnected data equals disconnected teams. Breaking down the silos led to big results: with Funnelytics as their central source of truth for all customer journey data, CashorTrade achieved organization-wide alignment and now makes better decisions, faster.

Like most businesses, CashorTrade monitors return on ad spend closely. It's an important metric for any team, but it can be time consuming to calculate — without centralized data, that is. Funnelytics helps the team quickly see ROAS across their most important paid and organic traffic sources, which helps them optimize ad spend for more efficient conversions.