Commitment to GDPR & CPRA

What is Funnelytics doing about GDPR & CPRA?

Funnelytics has dedicated internal resources to the GDPR since its inception in 2018. We did this because we value our customers (and their customers) rights to privacy. Compliance with and to international law and regulations are very important to us.

What do Funnelytics Customers need to do?

There are two things that you might need to do depending on your situation and jurisdiction. Below are the only impactful changes that we can foresee that might affect you as a result of using Funnelytics:

  1. Make sure your Terms of Service or Privacy Policy properly communicate to your users how you are using Funnelytics (and any other similar services) on your website or app. This requirement has always been part of Funnelytics’ Terms of Service, but the GDPR can heavily penalize you if you’ve not done this clearly. We recommend you ensure your policies are up to date and clear to your readers.
  2. If you are in the European Union you’ll likely want to sign a Data Processing Agreement with Funnelytics. We’re happy to do so. Working with outside counsels in Germany and Malta we’ve updated this document to be in compliance with GDPR and other generally acceptable privacy laws.
  3. You can review the Data Processing Agreement here. If you have any questions about its contents simply email support[at]funnelytics.io

I’m new to the GDPR & CPRA and would love more details on what it is.

The General Data Protection Act (GDPR) and the California Privacy Rights Act (CPRA) are considered to be the most significant piece of European and American data protection legislation to be introduced.

They regulate the processing of personal data about individuals in the including its collection, storage, transfer or use. Importantly, under the GDPR, the concept of “personal data” is very broad and covers any information relating to an identified or identifiable individual (also called a “data subject”).It gives data subjects more rights and control over their data by regulating how companies should handle and store the personal data they collect. The GDPR also raises the stakes for compliance by increasing enforcement and imposing greater fines should the provisions of the GDPR be breached.The GDPR enhances EU individuals’ privacy rights and places significantly enhanced obligations on organizations handling data.In summary, here are some of the key changes to come into effect with the upcoming GDPR:

  • Expanded rights for individuals: The GDPR provides expanded rights for individuals in the European Union by granting them, amongst other things, the right to be forgotten and the right to request a copy of any personal data stored in their regard.
  • Compliance obligations: The GDPR requires organizations to implement appropriate policies and security protocols, conduct privacy impact assessments, keep detailed records on data activities and enter into written agreements with vendors.
  • Data breach notification and security: The GDPR requires organizations to report certain data breaches to data protection authorities, and under certain circumstances, to the affected data subjects. The GDPR also places additional security requirements on organizations.
  • New requirements for profiling and monitoring: The GDPR places additional obligations on organizations engaged in profiling or monitoring behavior of EU individuals.
  • Increased Enforcement: Under the GDPR, authorities can fine organizations up to the greater of €20 million or 4% of a company’s annual global revenue, based on the seriousness of the breach and damages incurred. Also, the GDPR provides a central point of enforcement for organizations with operations in multiple EU member states by requiring companies to work with a lead supervisory authority for cross-border data protection issues.

The provisions of the GDPR apply to any organization that processes personal data of individuals in the European Union, including tracking their online activities, regardless of whether the organization has a physical presence in the EU.

If you have any questions, please don’t hesitate to contact us at support@funnelytics.io

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