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Funnelytics has dedicated internal resources to the GDPR since its inception in 2018. We did this because we value our customers (and their customers) rights to privacy. Compliance with and to international law and regulations are very important to us.
There are two things that you might need to do depending on your situation and jurisdiction. Below are the only impactful changes that we can foresee that might affect you as a result of using Funnelytics:
The General Data Protection Act (GDPR) and the California Privacy Rights Act (CPRA) are considered to be the most significant piece of European and American data protection legislation to be introduced.
They regulate the processing of personal data about individuals in the including its collection, storage, transfer or use. Importantly, under the GDPR, the concept of “personal data” is very broad and covers any information relating to an identified or identifiable individual (also called a “data subject”).It gives data subjects more rights and control over their data by regulating how companies should handle and store the personal data they collect. The GDPR also raises the stakes for compliance by increasing enforcement and imposing greater fines should the provisions of the GDPR be breached.The GDPR enhances EU individuals’ privacy rights and places significantly enhanced obligations on organizations handling data.In summary, here are some of the key changes to come into effect with the upcoming GDPR:
The provisions of the GDPR apply to any organization that processes personal data of individuals in the European Union, including tracking their online activities, regardless of whether the organization has a physical presence in the EU.
If you have any questions, please don’t hesitate to contact us at support@funnelytics.io
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