Affiliate Marketing can seem pretty complicated.
Wouldnâ€™t it be great if you could just…
â€¢ Pick an Affiliate Offer
â€¢ Quickly Set-Up a Funnel
â€¢ Create A Few Ads
â€¢ Collect A Bunch of EmailsÂ
â€¦and start making money?
Well,Â you can!
What is A Bridge Funnel?
AÂ Bridge Funnel is a strategy to help you pre-frame cold traffic for the thing you really want to sell â€“ your affiliate offer.Â Especially useful for affiliate marketers since you donâ€™t control the offer pages of the products youâ€™re promoting.
Funnel Goal: Attract new customers and get them interested in finding out more information about the product or service youâ€™re promoting.
Creating a Converting Bridge Funnel
A Bridge Funnel can be broken down into 4 parts.
Step #1: Your Affiliate Offer
The first and most important step â€“ choosing your offer.
If you donâ€™t KNOW what youâ€™re going to sell, how are you going to make any money?
The best thing is to choose something youâ€™re passionate about, otherwise, youâ€™re going to bore yourself to death.â€¦and make sure the offer is a good one. Go for offers that are proven to convert, unless youâ€™re brave.
If youâ€™re looking for offers you can promote Funnelyticsâ„¢ to digital marketers.
Thatâ€™s because marketers love the FREE mapping tool (powerful lead magnet) and most want to know their funnel conversion metrics.
And thatâ€™s great because after they sign up theyâ€™ll be put through our internal funnel and sold on Funnelyticsâ„¢ Pro.
â€¦and you know what the best part is?
Youâ€™ll makeÂ commissions.
If you havenâ€™tÂ signed upÂ yet for the Funnelytics Affiliate Program, do itÂ NOWÂ and start makingÂ crazyÂ commissions.
Step #2: Squeeze Page
A landing page designed to capture new lead email opt-inâ€™s by giving away something of value in exchange for their email.
The goal for the â€˜Squeeze Pageâ€™ is to qualify new leads as potential customers and act as an enticing gate for your cold traffic to pass through on their way to the next page.
Best to keep info at a minimum and essentially give them a â€˜Yes or Noâ€™ decision to take the initial offer. Squeeze Page ExampleYouâ€™ll need to make sure that youâ€™re offering something shiny and desirable to get people to sign up.
Good things to offer are Video Courses, Templates, and E-Books which are complementary to the core offer.
A good squeeze page consists of:
1) Attention-Grabbing Headline
2) Optin Fields for Name & Email
3) Call to Action Button
Surveys are also a great way to get people to opt-in.
Step #3: Bridge Page
The â€˜Bridge Pageâ€™ is meant to continue to add to the value of the â€˜Squeeze Pageâ€™ and help pre-frame your audience just a little bit more before moving them to the affiliate offer.
On this page, a Video is best as it helps you to connect with your audience on a deeper emotional level.
After youâ€™ve talked more in-depth about you, your offer, and how it can change their life, give them a call to action button to check out the offer on the next page.
Side Note: If your niche reads more, then an enticing sales page can do well here, too.
Step #4: Email Automation
With â€˜Email Automationâ€™, you can create a system that helps you to build relationships with the people that sign up to your list through your funnels.
This is important if you want to sell multiple or higher ticket affiliate offers. ( Doesnâ€™t a $500+ commission sound nice?â€¦)â€¦But this is where most affiliates FAIL. Most leave the email and go straight for the sale.
Reminds me of the old marketing sayingâ€¦â€œAmateurs focus on the front-end, Professionals focus on the back-end.â€
Remember that there is money in a list and with the right strategy & message, you can extract more revenue than just one little saleâ€¦
Step #5: Traffic (Ads)
Now itâ€™s time to send traffic to your â€˜Bridge Funnelâ€™.
Great ways to do that are through:
â€“ Facebook Ads
â€“ Instagram Ads
â€“ Google PPC
The whole process of creating and setting up affiliate ads is a lengthy subject that weâ€™ll have to cover at another time.
But here are some tips on what your ads SHOULD have to better convert:
â€¢ Attractive/ Open Loop Headline
â€¢ Open Loop Body Text
â€¢ Attention-Grabbing Image w/ Minimum Text
Hope you enjoyed the article about Affiliate Bridge funnels.
Thanks so much for reading.
As a cool bonus, I want to share the funnel template with you absolutely FREE.